73 EQUALS 1, or simply 73=1, is a conscious clothing label based on The Zambia Equation, an all-inclusive campaign initiated by Intellectual Expression to foster development through unity by promoting equality of all Zambians across tribal lines.
Each time you wear 73=1, you are embodying The Zambia Equation, which declares to the world that all Zambians are equal, regardless of their gender, age, disability, religious affiliation, political preference, and above all, tribal background. So grab yourself some 73=1 garb and play your part in uniting our beautiful nation... and look really good while you're at it!
Being a conscious and inclusive brand, we proudly embrace differently-abled individuals and produce designs that they can relate with.
73=1 is a registered trademark belonging to Intellectual Expression and any unauthorised reproduction of the brand or a depiction of the brand for any purposes meant to divide or polarise Zambians is prohibited. Because we are all about equality and oneness, wearing 73=1 clothing on political platforms in order to gain political favour is also prohibited.
What Does Each Design Mean?
Ideation
The ie! 3C Team sits at the innovation bench and invents a brand
Production
Intellectual Expression releases the first versions of the 73=1 designs
Distribution
The Zambia Equation reaches Chingola, Kitwe and Ndola
Innovation
Intellectual Expression develops its scannable 2D matrix design
Collaboration
Partners begin promoting 73=1 clothing and The Zambia Equation brand
Anticipation
We're excited about the next couple of ideas we're about to churn out
Check out some random 73=1 pics. Once inspired to get some garb, give us a call on +260.761.759690 or +260.776.602660 and make your order.
73=1 clothing artwork is designed with class and creativity in mind while promoting the idea of oneness through the Zambia Equation. Through 73=1, we hope to remind all Zambians that what unites us is far greater than what threatens to divide us. Let's therefore celebrate our diversity with clothing that speaks of the oneness and equality we have as Zambians, in spite of our different tribal backgrounds.
73=1 celebrates the different ethnic backgrounds from which we hail, and believes that all Zambians are one, and are entitled to everything our beautiful country has to offer.
73=1 encourages you to embrace a culture of tolerance and peace towards all fellow Zambians.
73=1 seeks to motivate progression in all aspects of our lives as Zambians, by promoting synergy.
Through The Zambia Equation, Intellectual Expression is building innovations to showcase Zambia to the world.
Purchase some printable collateral to display wherever you want to spread the word of unity
73=1 was conceived in the Creatives, Concepts and Communications (3C) Unit of Intellectual Expression. Here's the 3C Team.
Concepts and Creatives
Comms and Branding
Strategy
Technology
